Lori is a versatile marketing professional who has completed a wide variety of services for the companies with which she has worked over the past 5 years. She continually strives to keep up with modern innovations in the marketing industry and uses them to help her clients (when appropriate). Her 3 main focal points are Web marketing, copywriting and branding.
Copywriting
As a copywriter and editor, Lori creates compelling content for various types of marketing materials to promote businesses, including: websites, brochures, mailers, pay-per-click ads, blogs, banner ads, newsletters, press releases, articles, landing pages, product packaging, video scripts, books, greeting cards, etc. When writing for websites, Lori skillfully weaves her clients' chosen keywords throughout their pages in a way that both supports their marketing to visitors and their SEO efforts.
Web Marketing
As a Web marketing professional, Lori has helped businesses develop their Web marketing strategy, create their online presence, and achieve strong rankings on search engines. The Web marketing services she provides include: search engine marketing (i.e. Google Adwords), SEO (search engine optimization), social media/ viral marketing (i.e. promotional campaigns on Facebook, YouTube, Digg, etc.), usability, campaign analysis & strategic development, and more. Lori has had a number of noteable successes creating and turning around Web marketing campaigns with both start-up companies and established Fortune 500 enterprises.
Branding
Lori has helped a number of businesses develop their company's and products' brand identities by providing the following services: company/ product name development, corporate slogan/ tagline development, and strategic brand development.
Lori has worked with a variety of companies, from fledgling start-ups to Fortune 500 enterprises. The businesses with which she has worked come from a variety of industries including: retail, services, real estate, B2B, IT, publishing, counselling, fitness, health & beauty, entertainment, and more.
Here are a few samples of some of the writing Lori has completed arranged by industry:
Software/ IT
Marketing
Career Counselling/ Life Coaching
Real Estate
Retail
Fitness/ Lifestyle
Services
Miscellaneous
Hospitality
Publishing
Entertainment
Contact Lori or follow her on Twitter @lorioco.
